Hi, my name is Alisa and I am a butter enthusiast, graphic designer, and jewelry designer living in Northern California.
I never gave up butter when margarine was all the rage. For me, freshly baked bread and quality butter remains one of the best parts of dining out. Normally I dive in as soon as the breadbasket hits the table. But lately I’ve been taking pause — taking time to appreciate the design of the presentation, the sculptural aspects of the butter. I realize that the chefs and I have something in common: a deep love for butter. I collect restaurant butter photos and everywhere I look, I find chefs who are treating butter like it’s something worthy of time, effort and detail.
How the butter blog started
The idea for a butter blog started when I dined at Scott Howard in San Francisco. The waiters brought out the bread and butter and the butter display was so pretty that I took a photo. I was amazed that a chef would put so much effort into the design of something so basic as a pat of butter. I shouldn't have been surprised, as chefs are artists. Their attention to detail goes far beyond the taste of the meal. Deciding to search for creative butter displays, I contacted over 750 restaurants, pored over thousands of websites, and looked at countless butter images. Chefs enthusiastically shared stories, photos and recipes. I was thrilled with the level of originality. It didn't seem fair to keep it all to myself, and that was how Butter Journal was born.
Thank you for visiting Butter Journal! I'd love to hear from you.
If you know of an interesting butter display, share it with me!
Send an email to: alisa [at] butterjournal [dot] com or use the form below